Here at Foodstand we’ve always been on a mission to make good eating easier for more people. Each of you—with each post, comment, and ingenious kitchen innovation—has done your part to share what you know, so all of us can follow your lead. I’ve learned so much from every one of you—whether it’s how to more efficiently chop kale with a pizza cutter, how to forage for anything, how to reinvent literally all leftovers, or how to make the best breakfast in a melon. And hopefully you’ve learned a thing or two from me as well!
But I’m sure we all have people in our lives who don’t have the exact same passion for and commitment to better food that we do, who still want to live healthier lives. Maybe they turn to you for advice, or rely on you to show them around a farmers market. At Foodstand, we want to bring more of those aspiring healthy eaters into the fold. I’m sure we can all agree that if more people have a path to healthier, more sustainable eating, we could all be a happier and healthier society.
But how do we do that?
Well, most of you probably remember the #NoFoodWaste challenge we did together in June. You all shared nearly 500 tips, thousands learned from you, and the campaign (through our incredible partners) reached over 1M people! Not only did we individually do our part to chip away at the $218B food waste problem, but we brought more of our friends and family into the dialogue about a better food system. And we realized that there is something to these challenges—they motivate each of us to do just a little better tomorrow.
So we’re excited to share that in the coming weeks, on the heels of a successful #NoFoodWaste challenge, we’ll be launching a series of Good Eating Challenges on Foodstand—all tied back to our Good Eating Manifesto, our simple rules to live by:
- Eat less processed food: make lunch 3x a week, cut back on added sugar
- Eat more plants: eat 3 servings of fruits and veggies a day, eat 3 colors a day
- Eat fewer animal products: eat less meat
- Eat more mindfully: eat 1 distraction-free meal a day
These simple and super fun challenges are meant to celebrate progress over perfection, giving each of us (and those friends and family members of yours!) a chance to build lifelong good eating habits one at a time with the support of tens of thousands of other Foodstanders. Wherever you are on your good eating journey—whether you burn rice or you brûlée on the regular—there is always a little more you can do, and we’ll have a challenge for you.
You’ll start with one simple challenge for one day, eventually working your way up. And if you’re an expert in any of these categories, you’ll have a chance to help others as well, sharing what you know and what you’ve experienced.
What will these challenges look like? Well, we’re still working on it =). Since we’re still designing, we’d love your input! If you have thoughts on which challenges we should start with, how best to educate members about some of these habits, and/or partners we should work with, please drop us a line email@example.com ! And if you want to stay up to date on the latest, join our newsletter!
Looking forward to sharing more very soon!
Rachna & the Foodstand Team