All Posts By

Summer Rayne Oakes

Event Guide From the Team

NEVER MISS ANOTHER GOOD FOOD EVENT!

April 5, 2016

Foodstand, a community designed to keep people “in the know” about the good food movement, now gives you the best food events online, on app and in your inbox—curated by their community.

In a city like New York, there is never a shortage of food events or openings. In the last decade alone, new restaurant, bar and cafe openings in New York City have risen more than 27 percent.

“A decade or so ago, I would lay out Time Out NY, The Village Voice, New York Magazine and the New Yorker, and I would get overwhelmed with all the events, tastings, and restaurant/theater/gallery openings. Heck, you could even find out where all the free wine and cheese events were taking place each week throughout the city,” Robert Haynes-Peterson, drinks writer for Askmen.com told me in conversation. “Now those publications don’t comprehensively cover any of those topics, and the information is too fragmented or even outdated across the web. Even as someone covering food and drink, I have no reliable, comprehensive resource for finding out what’s going on this week across the city.”

“A decade or so ago, I would lay out Time Out NY, The Village Voice, New York Magazine and the New Yorker, and I would get overwhelmed with all the events, tastings, and restaurant/theater/gallery openings…Now those publications don’t comprehensively cover any of those topics, and the information is too fragmented or even outdated across the web.” ~ Robert Haynes-Peterson 

“Independent artisans and foodmakers, particularly ones that are just starting out, also have challenges when reaching food-interested communities. In speaking with the community, many voiced their concerns that they have to rely on their own social streams, which they are still building,” says Summer Rayne Oakes, Director of Community and Marketing at Foodstand. There hasn’t been one place to share your event or see what else is happening, so we’re glad to be offering that to everyone.”

Foodstand, which produces some of their own events—from the Good Food Spotlight for entrepreneurs to their upcoming Food Book & Film Club, saw the value that people were getting during their in-person events. Randy Rodriguez of @cabalitonyc connected with Jimmy Carbone @jimmycarbone of Jimmy’s No. 43 at one of Foodstand and Slow Money’s Good Food Spotlight events and pretty shortly afterwards was doing a pop-up for his pupusas in Jimmy’s space. Six months later, Randy opened one of the first El Salvadorian restaurants in New York.

This was reinforced after hearing from Foodstand subscribers that the Top 10 Best Food Events that are curated by Foodstand and delivered to their inbox every week, were invaluable. “I often work 6 days a week and don’t get home until late at night. It’s challenging to keep up with everything that’s happening,” Chef Flo @servemenow, shared.

Bread alive! Now local farmers and foodmakers can include their events on Foodstand's app and community calendar.

Butter Believe It!  Now local farmers and foodmakers can include their events on Foodstand’s app and community calendar. Photo of Orwashers Bread.

“Now the community can add any food-related events that they deem interesting and relevant to the community. “Those events are searchable by event and date both on our app and on our website,” says Rachna Govani, co-founder and CEO of Foodstand. “When people ask whether they can get their event featured, we just say, ‘Sure—you can just do it yourself!’ It’s all part of our community-powered ethos.”

“It’s unbelievable the diversity of food-related events happening—and not just in New York,” says Oakes. “Of course, it’s impossible to go to all of them, but in a way, it reveals just how much the community around better eating has grown and is growing. It immediately allows us to feel that we’re part of something much larger than us all.”

Anyone in the Foodstand community can post their own events with location, event date and time, and RSVP link via the Foodstand app, which is available as a free download for iPhone. (Android releases in late April 2016). Events automatically are updated on Foodstand's community calendar online as well, and the best events are shared in a weekly email.

Anyone in the Foodstand community can post their own events with location, event date and time, and RSVP link via the Foodstand app, which is available as a free download for iPhone. (Android releases in late April 2016). Events automatically are updated on Foodstand’s community calendar online as well, and the best events are shared in a weekly email.

And what’s on Foodstand’s radar this month? Check out these events:

 


Want to post an event in the app? Here’s how to do it in 5 easy steps!

  1. Click on the “+” button
  2. Add a url (information will automatically populate)
  3. Type headline or subtitle (if information didn’t automatically populate)
  4. Provide location, start date, end date, and photo, where needed.
  5. Click the “✓”

BONUS: Automatically share across all of your social media feeds from the app!

Want to “stay in the know” about event happenings in your neighborhood or include some of your own? Download the Foodstand app, sign up to the newsletter, or check out the website.

 

Featured Photo by Andrew Bicknell
Event Recaps

GOOD FOOD SPOTLIGHT RECAP: MARCH 2016

April 4, 2016
The audience listens on at a recent Good Food Spotlight held at Brooklyn FoodWorks.

The audience listens on at a recent Good Food Spotlight held at Brooklyn FoodWorks.

From Shark Tank to Foundermade—food entrepreneurs are getting more stage time to present their businesses to investors and audiences, but the Good Food Spotlight, co-produced by Foodstand and Slow Money NYC, has been a monthly staple for good food entrepreneurs. 

This month, the Good Food Spotlight, co-produced by Foodstand and Slow Money NYC, convened at Foodstand’s Headquarters on 5th Avenue to gather together for their monthly pitch fest.

The crowd was larger than the last by at least two dozen people—a testament to the growing hunger and excitement around food entrepreneurship. Over 100 people—ranging from fellow food entrepreneurs and investors to food writers and straight up food-interested folk—buzzed about the smorgasbord of food, provided by Local Roots NYC, a pick-as-you-please CSA, and artisan cheese supplier, Murray’s Cheese.

The concept of Spotlight is elegant yet simple. As Edible Manhattan, earlier described, “Entrepreneurs can pitch their businesses to a panel of experts for feedback in front of a supportive crowd, or book short, private appointments with an industry expert.”

“This is the place to find exciting food products and services that are really startups…The real time tweets on the screen behind the presenter form a mosaic of Haiku market consumer intelligence and insights,” said Richard Gray, a seasoned food vet who has worked with the likes of Vital Choice Seafood, Balducci’s and Organic Avenue—and who was a first-time panelist and coach after attending an earlier Spotlight. “[T]here’s a lot of insights and professional feedback for the presenters,” he stated.

“This is the place to find exciting food products and services that are really startups…The real time tweets on the screen behind the presenter form a mosaic of Haiku market consumer intelligence and insights.” ~ Richard Gray

Businesses of any size can apply to be a part of Spotlight—from those who are just starting out—like Bija Bhar, one of the presenters from the evening who creates organic, minimally-processed, portable, superfood products at newly-minted Brooklyn FoodWorks, to Kickstarter breakouts like Omar Rada’s Misen, which crowdsourced $1.1 million for a snazzy, affordable chef’s knife—to well-capitalized or well-on-the-path companies, like BonBite, which is a local, sustainable lunchbox and catering business that already services the likes of Etsy, Vogue and Casper.

The judges in March’s Good Food Spotlight panel weigh in. From L-R: Yusha Hu (Local Bushel), Devita Davidson (FoodLab Detroit) and food pioneer Richard Gray.

The judges in March’s Good Food Spotlight panel weigh in. From L-R: Yusha Hu (Local Bushel), Devita Davidson (FoodLab Detroit) and food pioneer Richard Gray.

Other presenters from the evening included Jalapajar, a Smorgasburg-crowd fave salsa company, to whom Gray suggested and encouraged owning the “breakfast salsa” category; Barley and Oats, a meal delivery service incubated out of the Hot Bread Kitchen Incubator and designed specifically to support mothers throughout pregnancy to postpartum, which Gray heartily announced is, “a winner!”; and Spread-mmm’s, a definitively cheeky olive tapenade hand-crafted in Harlem, which gave the crowd a few good laughs. “The police lady…” first-time panelist and Co-director of FoodLab Detroit, Devita Davidson said, motioning over to the Spread-mmm’s logo. “I’m trying to figure it out…Is that like when the police say, ‘Spread ‘em’? It’s a little suggestive!”

Yes, there were definitely some laughs at Spotlight—and also great takeaways. The three panelists—Gray, Davidson and Yusha Hu (CEO of Local Bushel), dug their heels deep after each 4-minute pitch. “Start with one SKU—and either direct-to-consumer or wholesale” was the resounding sentiment from the panelists for Anjali Bhargava’s company Bija Bhar, while the crowd texted in, sharing their opinion that the real saleable point of her product is that it’s “minimally-processed and low in sugar.”

Who thought olive tapenade could be so fun? Spread-mmms gets a laugh from the crowd.

Who thought olive tapenade could be so fun? Spread-mmms gets a laugh from the crowd.

Ashly Yashchin, founder of Barley and Oats, was shocked to learn that 9 in 10 mothers are micronutrient deficient at conception, which was part of the reason why she started her food delivery service for new and expecting moms. “I’m looking at the numbers coming up [for the question] ‘If you were a mother at what phase would you order the most from our service?’,” Davidson said, referring to the crowdsourced feedback from the audience, “And it looks like the majority right now are coming in as postpartum recovery—the first 12 weeks post birth”, implying that Yashchin might want to focus her segment. There was also a suggestion by Gray to “think national” and consider having multiple kitchens, moving to flash frozen products, or modifying packaging to keep the freshness from 10 days to 2 weeks.

The panelists chimed in to the Jalapajar presentation, whose co-founders shared that they were looking to open up a small restaurant after the resounding success at Smorgasburg. Considerations of risky real estate, setting up near university settings, and serving more than one dish was the principal feedback. The crowd agreed that breakfast tacos were the way to go, and provided all sorts of ideas of other dishes that can be served with salsa—from eggs to ceviche. Davidson suggested that Jalapajar could cut their rent dramatically by heading to her hometown. “There are quite a bit of Brooklyn chefs and Brooklyn entrepreneurs moving to the city of Detroit simply because rent is so darn cheap…And not only can they afford the rent but then can buy the building!”

The Jalapa Jar founders realized they could own the breakfast salsa category after presenting at Spotlight.

The Jalapa Jar founders realized they could own the breakfast salsa category after presenting at Spotlight.

“Foodstand Spotlight was a great experience on every level and something that forced us to get our plan together,” said Steve Smith, co-founder of Jalapajar said. “I will definitely recommend this event to all the companies we know that are looking for a platform.” Gray concludes, “Spotlight…is truly a forum to get a business idea out there for feedback. It’s providing the premier forum for this level of startup in the New York area.”

Join Foodstand and Slow Money NYC for our next Good FoodSpotlight event: Monday, May 16th in NYC!

Want to see Spotlight in your hometown? Email us or reach out on our app and tell us why your city should be next!