Behind the Plate


December 23, 2015

Daniel is the President and Co-founder of Brewla Bars (@BrewlaBars), bringing you a bold and refreshing, guilt-free take on the classic ice pop. Daniel and his sister Rebecca started their business after realizing an untapped market where high-end juices and frozen yogurt collide. Brewla Bars are non-alcoholic, and are made from teas, espresso, herbs and botanicals in a heated process. Their products have no artificial sweeteners or flavors, and are gluten-free and kosher certified!

What’s your business in ten words or less?
Guilt-free and delicious ice pops, unlike anything else!

What is your food inspiration?
The classic Popsicle, the early rise of Pinkberry, and the 90’s smoothie boom all inspire us.

What’s the most important thing we should know about your business?
You don’t have to compromise your health for flavor. Brewla Bars are a new take on the classic ice pop. Each flavor uses brewed teas or botanicals that invoke complex flavors for a healthy lifestyle. Our all-natural ice pops contain only 20-50 calories per bar, little or no added sugar, and a boost of vitamins and minerals.

What was your hardest moment in relation to your business?
We learned about the frozen supply chain the hard way. Product from our first scaled production melted en route to our frozen warehouse. We thought we were ruined upon hearing the news. Luckily it was only the outer layer of product that was damaged and everything else was still intact.

Best part about being in the food industry?
Trading products with other food entrepreneurs.

Worst part about being in the food industry?
The food industry is a very expensive and competitive industry to break.

If you weren’t doing what you’re doing, what would you be?
A scientist!

How do you define good food?
Food made without cutting corners.


Who is one famous person, dead or alive, that you want to share a meal with? And where?
Shakespeare in the park.

What’s always in your fridge?
Valrhona Chocolate

Your good food wish?
To make good food accessible to everyone.

Favorite recipe using your product?
Strawberry Hibiscus Gin Poptail from my friend Asha.

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